January 2009
1 post
Price cut?
“Value on not money off” Rory Sutherland
Jan 27th
December 2008
2 posts
30 seconds
In the world we all manage within creativity is a much sought after elusive thing, a great creative director I once worked with at Saatchi and Saatchi said ‘A great idea takes about 30 seconds to come up with, but it is where that 30 seconds occurs in another time frame that is the pain in the neck’; at least I think he said neck. Chris Clarke, Head of Marketing, HSBC Group,...
Dec 15th
Second chances
I became the youngest new business director in London when I went to Saatchi’s in the 1980’s. I really had no idea how to be a new business director, but I learned as I went. One thing we would do was if we were notified by a prospective client that we had been unsuccessful in the pitch, would be to telephone them back and say that we had another idea that we should have presented,...
Dec 2nd
November 2008
1 post
hello world
10 print=”hello world” 20 goto 10
Nov 3rd